Digital marketing is the study, management and promotion of brands, products or services via digital technologies such as email, search engines, social media, websites, mobile apps, etc… Their implementation will vary according to the marketing campaign chosen, but the goal is always to maximize the bottom line.
Benefits of Digital Marketing.
1. Gone are the days of people buying things because of a great commercial or print ad.
2. Today’s consumers are much more intelligent and will turn to family, friends and online research before making a purchase.
3. Communicate more effectively with customers, suppliers or partners.
4. It was reported by Statista one of the top consumer data providers that the number of global Internet users for January 2018 alone was estimated to be at 4,021,000,000.